The Ultimate Favourite Child Bouquet

Background

To mark Mother’s Day this year, we explored the concept of favouritism and how it drives sibling rivalry.​
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To help people get the edge over their siblings, we launched the Ultimate Favourite Child Bouquet – a bunch of flowers scientifically backed to get people in favour with their mum with the perfect assortment of stems and colours.

How we got there

We wanted to raise awareness of Moonpig’s bouquets and cut through the noise at a pivotal time of the year when other flower brands were working hard to earn share of voice around their own ranges. ​
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We took a topic that we knew would get people talking – the idea of Mum’s having a favourite child and how people can get the edge over their siblings.​