Zurich
Telling our story in the UK media through a hard working press office
Background
Zurich is a well-established brand in the insurance space, but it was looking for support to deliver high visibility media campaigns which would grow its UK profile. It appointed Boldspace in 2024 to support with this, initially on a project basis that developed into ongoing retained support.
Our approach
We focused on relevant national issues Zurich could address, leading to two media campaigns: one on workplace long-term sickness with JJ Chalmers, and another on the rising cost of school trips impacting families.
What we did
With both of these delivering substantial media cut through, our remit was expanded to deliver an ongoing strategic programme of corporate media engagement. This has led to further media campaigns focused on topics such as vaping and neurodiversity, leading to further tier 1 print, online and broadcast exposure and greater profile across the UK.
'The Boldspace team has impressed us with their ability to deliver media cut through. They are always bringing us new ideas, and they are the perfect partner to have alongside us an extension of our team. We couldn’t be more happy with the work they’ve done and would highly recommend them.'
Tracy Dickerson
Head of External Communications