UFL
Kicking off a game-changing revolution in free-to-play football.
Background
UFL is a new, free-to-play football video game setting out to challenge the big player in the space, EA Sports. As global PR agency, we ensure the game makes the right splash around the exciting launch.
Our approach
We ramped up the excitement for a new football game in media and beyond through close media relations work, landmark events and clever story generation.
What we did
Strategic announcements
From our first announcement highlighting football legend Cristiano Ronaldo as a key investor in the project to the game’s launch in December and beyond, we have propelled UFL to be a major talking point in football gaming through press office tactics and media and creator engagement.
Media and creator engagement
We fostered a core group of journalists ready for all updates on the game, taking a group to Cyprus to go behind the scenes at developers Strikerz Inc. November saw a landmark launch event in London where creators and media got to play the final version of the game for the first time.
