Red Letter Days
Showcasing the powerful gift of unforgettable experiences.
Background
We aimed to showcase that experiences are the most powerful Christmas gifts, with Red Letter Days enabling incredible bucket list experiences. The campaign sought to drive people to the website for holiday purchases at this crucial retail moment.
Our approach
Research found 17% in the UK may face their last holiday season, with 70% valuing gifts that create memories. We used these insights to create an incredible experience for one family this Christmas.
What we did
To showcase the power of experiences, we crafted a bucket list for Ashley, a 34 year-old mother battling Stage 4 cancer. Highlights included a supercar drive, giraffe encounter, afternoon tea near Buckingham Palace, and a surprise meeting with her favourite celebrity, Duncan James from Blue.
Impact & Results
Secured 65 pieces of standalone coverage delivered across national, consumer, regional and broadcast media, securing coverage in key target titles such as The Sun, Daily Mirror, Daily Express and The Metro.
Hero broadcast coverage on BBC Worcester profiling Ashley and her involvement with Red Letter Days.
Generating buzz across social for video content on the back of Duncan James’ content, while media articles were shared 76 times across social channels.
'Working with Boldspace on our Red Letter Days Christmas campaign was an absolute pleasure. Their innovative approach and strategic insight helped us create a truly impactful campaign that resonated with our audience. The results exceeded expectations, driving significant engagement and reinforcing Red Letter Days as the go-to destination for unforgettable Christmas gifts. They also had great celebrity talent relationships which helped boost the campaign even further. Boldspace’s expertise and creativity were invaluable to our success.'
Daniella Albert
PR Manager