Moonpig
Adding a personal touch to gifting’s most important moments.
Background
We were tasked with creating buzz for Moonpig during key retail moments, highlighting its personalisation tools and premium-quality gifts. Our objective was to make Moonpig stand out in the crowded online greeting card market, particularly during the most meaningful times of the year.
Our approach
At Christmas, we highlighted Moonpig’s smart AI tool for crafting heartfelt messages. For Mother’s Day, we showcased unique gifts, emphasising thoughtful personalisation and emotional significance, ensuring that every present truly resonates with the recipient.
What we did
For Christmas, we used Moonpig's Smart AI tool to craft messages for feuding friends. For Mother’s Day, we introduced the Ultimate Favourite Child Bouquet, blending humour with thoughtful gifting to help users claim the title of 'Mum’s Favourite', creating engaging, personalised experiences.
Impact & results
29 pieces of coverage across national, regional, consumer and broadcast media at Christmastime
12 pieces of top-tier coverage spanning consumer, national and regional media putting Moonpig on the map on Mother’s Day
100% message delivery, spotlighting Moonpig’s innovative features and premium gifting offering around important calendar moments
