HMD
Helping people find balance with their phones through better choices
Background
HMD, Europe’s largest smartphone manufacturer, appointed Boldspace to launch and promote The Better Phone Project. The aim was to raise awareness, recruit participants and show HMD’s leadership in addressing phone-related mental health, personality and learning issues – and demonstrate that HMD was leading the debate in this space, while providing a solution.
What we did
Strategy
We worked with HMD to create the narrative and name for the campaign, developing messaging and a full, integrated comms playbook and tone of voice guidelines.
Launch
We developed media strategy, angling and top lines for the launch of The Better Phone Project, targeting top tier media to create a buzz around the launch moment and reach key audiences.
Building awareness and momentum
We worked with case studies to develop media worthy stories to continue to build media engagement in the project ahead of the sessions being announced.
Hosting events
We delivered a programme of online events for The Better Phone Project, reaching a global audience to provide the opportunity for individuals to provide their insights and feedback on the solution that is being created.
Corporate press office
We underpinned the campaign with an always-on corporate press office, driving media exposure that would cut-through with our target audience.
