For Aisha
Getting creative with culture for a halal baby food brand.
Background
For Aisha, a baby food brand known for its halal offering, sought a bold way to showcase the diverse flavours and recipes in its range. Boldspace crafted a creative campaign inspired by their tagline, ‘Explore. Embrace. Taste,’ using imaginative visuals to celebrate the adventurous spirit of their products.
How we got there
We focused on the idea that opening a pouch of For Aisha is a child’s first step toward exploring the world. Vibrant illustrations brought this to life, incorporating elements from each recipe’s cultural heritage and the fantastical worlds their flavours evoke. This creative approach broadened horizons and captured parents’ imaginations.
Open for Adventure
To anchor the campaign, we created three hero visuals for For Aisha’s leading baby food pouches and pots. These designs featured across the brand’s website, social media, OOH placements, and Amazon storefront, establishing a cohesive and engaging visual identity that resonated with open-minded parents and curious little ones.
Bringing the world to life
We extended the concept into in-store executions and print ads, offering consumers a chance to “explore” the illustrations’ fantastical worlds. This approach brought the “Explore. Embrace. Taste.” philosophy to life, connecting shoppers to the adventurous spirit and quality of For Aisha’s products.
The exploration goes further
Expanding the creative approach, we reimagined the “Explore. Embrace. Taste.” ethos for other product lines, including Oaty Bars. These illustrations continued the narrative of discovery and imagination, showing how For Aisha inspires creativity and adventure at every mealtime, creating a unified brand story across its range.
'Boldspace has taken the time to understand our brand and what makes For Aisha special. We are delighted to be able to share this work with the world demonstrating what we see as the vibrancy, the colour and the character of our wonderful range and introducing these exciting flavours to parents and children across the UK and Europe.'
Joy Parkinson
Executive Chair