Helping a good egg tackle climate change by expressing nature’s gratitude for thankless tasks.

ecoegg's Bold Space

Nature will thank you

Background

ecoegg creates eco-friendly laundry and cleaning products on a mission to clean up the environment. Their hero product is a refillable Laundry Egg that cleans clothes through tourmaline pellets encased in a refillable egg. It was time to take on the big players.

How We Got There

Our campaign was based on a simple idea: that although your family might not thank you for doing the laundry, when you use an ecoegg Laundry Egg, nature will, because it’s an eco-friendly laundry solution. Our ‘Nature will thank you’ ad featured a hand-crafted red squirrel who popped up to “thank” a very surprised, very grateful laundry doer and warmly linger in the minds of our audience.

Brand Strategy | Creative | Production

Nature calls

The 30 second spot ran across YouTube for 6 weeks, with a retargeting campaign across social and programmatic that drove prospective buyers to the ecoegg ecommerce site.

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Results

Traffic increase

134%

Engaged web sessions

155%

Increase in positive sentiment

15%

Email sign ups

2x

Boldspace worked closely with us to ensure the strategy of our creative campaign aligned closely with our brand values and objectives. We loved all the creative ideas initially presented but the favoured campaign tapped into an emotional truth as well as communicating the environmental benefits of our product ….and had a bit of humour rolled into it! The 6 week campaign on YouTube drove 134% more visitors to our website, who we were then able to retarget.

Lisa Whalley-Smith
Head of Brand and Marketing