Nature will thank you
ecoegg creates eco-friendly laundry and cleaning products on a mission to clean up the environment. Their hero product is a refillable Laundry Egg that cleans clothes through tourmaline pellets encased in a refillable egg. It was time to take on the big players.
HOW WE GOT THERE
Our campaign was based on a simple idea: that although your family might not thank you for doing the laundry, when you use an ecoegg Laundry Egg, nature will, because it’s an eco-friendly laundry solution. Our ‘Nature will thank you’ ad featured a hand-crafted red squirrel who popped up to “thank” a very surprised, very grateful laundry doer and warmly linger in the minds of our audience.