Creditspring
Launching Home A Loan, the festive pop-up created to ease the financial pressure on families at Christmas
Background
Creditspring helps people in the UK borrow better – replacing fear, shame and confusion with control and confidence. Our challenge was to bring that mission to life at one of the most financially stressful moments of the year: the runup to Christmas and the Government’s Autumn Budget.
For many families, the pressure to deliver a “perfect” Christmas means stretching already tight budgets, turning to high‑cost credit, or going without. We needed a bold, human idea that would spark a national conversation about the real cost of Christmas and show how responsible borrowing can be part of the solution – not a source of stigma.
Our approach
We tapped into a powerful cultural moment: the 35th anniversary of Home Alone. The film is synonymous with Christmas, family chaos and doing whatever it takes to make the holidays feel magical – even when things go wrong.
Using this as our springboard, we explored the emotional and financial pressure on parents to deliver that “movie‑perfect” Christmas. We dug into where people feel the pinch most, what they sacrifice to afford it, and how anxiety builds as the Autumn Budget looms. These insights inspired an idea that changed the narrative on borrowing: from something hidden and shameful to something open, supportive and practical.
What we did
We created Home A Loan – a playful but powerful pop‑up “lending library” of Christmas essentials. Instead of pushing people to buy more, we invited them to borrow what they needed to make the season special, without the financial hangover.
Over three days, the Home A Loan store lent out Christmas must‑haves – from decorations and partywear to trees and tabletop essentials – helping families create memorable moments at home for a fraction of the cost.
Impact & results
The campaign generated over 80 pieces of coverage with an estimated 500m+ reach, putting Creditspring at the heart of the Christmas money conversation. Campaign photography and video were widely used across coverage, with 55 articles including a backlink that drove qualified traffic straight to the Creditspring website. On the ground, more than 600 people visited the store over three days and 1,760 items were lent out to help families over Christmas.
Across Creditspring’s own channels, campaign content reached 24.7k people and generated nearly 600 engagements, extending the story far beyond the physical activation. By turning a much‑loved Christmas film into a real‑world “borrowing revolution”, Home A Loan showed that when you give people better options, they don’t have to choose between financial stability and a magical Christmas.
"The team’s quick thinking and willingness to adapt made all the difference. They brought our vision to life in a fresh way, showing how borrowing can be stress-free and supportive through the Home A Loan pop-up. We’re incredibly proud of the campaign and excited about what we can create together next."
Jonika Lewis
Senior Communications Manager