Airbus
Demonstrating the impact of finance on the aviation sector through coordinated, long-term communications.
Background
Skytra, an innovative Airbus spin-off, tasked Boldspace with positioning them as a key player in air travel’s recovery post-COVID. Established in 2019, Skytra aimed to boost market confidence and demonstrate its crucial role in the industry’s economic restoration.
Our approach
We immersed ourselves in the business and market, understanding Skytra's issues. Our challenge was to make a technical financial story relevant to mainstream audiences, focusing on fares instead of balance sheets. We implemented a strategy covering industry communications and mainstream media channels.
What we did
Boldspace executed a comprehensive strategy, leveraging various channels to maximise impact. We provided monthly data releases and reactive insights to journalists and influencers, ensuring Skytra's position as a leading source of industry insights and commentary.
'You are all very easy to work with, motivated and understanding! I feel that Boldspace is a great fit for Skytra and can really support us in our growth going forward.'
Emma Mackenzie
Head of PR & Marketing