29 October 2025
The Bold Standard 2025
We’re proud to launch The Bold Standard 2025, a report that not only recognises and celebrates bold PR work across the industry, but also defines it.
The Bold Standard 2025 is Boldspace’s definitive guide to what it takes to create truly bold campaigns in today’s marketing landscape.
This year’s report analyses the biggest, bravest ideas shaping culture – from humour and nostalgia to social risk-taking – and shows how the most effective brands of 2025 captured attention, changed perception, and drove results.
Packed with real-world case studies, practical insights, and a new “Bold Standard Stress Test” framework, this is the go-to resource for marketing and comms professionals ready to push boundaries in 2026.
Download the full report now to discover how bold brands win – and how your team can too.
Key Takeaways from the Report
Inside The Bold Standard 2025, you’ll find:
- The top 10 boldest campaigns of 2025 and what made them succeed
- Case studies featuring Duolingo, Peppa Pig, Škoda, Currys, Visit Sweden and more
- 10 practical tips for building campaigns that resonate emotionally and commercially
- The Bold Standard Stress Test – a 6-step tool to evaluate your campaign’s bravery
- Guidance on using humour, nostalgia, co-creation and purpose to stand out
- Insights on balancing risk and reward in brand storytelling
Why It Matters
In a crowded, cautious media landscape, bold ideas are the ones that break through.
But boldness isn’t about shock value, it’s about cultural confidence, creative clarity, and strategic bravery.
This report helps marketers and comms leaders:
- Identify cultural trends to own in 2026
- Build creative frameworks that reduce risk while increasing impact
- Inspire teams to think bigger, move faster and stand for something real
Whether you’re leading brand strategy, PR, content or integrated campaigns, The Bold Standard 2025 is your guide to being remembered next year.
If you’re ready to take your brand’s next leap, reach out to Lou Kelly and the team to discuss how we can help you create work that earns attention and drives growth in 2026.