Introducing ‘The Bold Standard’ Report

We are proud to launch ‘The Bold Standard’, a report that not only recognises and celebrates bold PR work across the industry, but also defines it.

Download the report below to start delivering bold communications for your brand.

We surveyed 2,000 consumers to explore how ‘bold’ influences brand perception, reputation and purchase decisions, in order to create a framework for creating bold campaigns. From top tips, to the boldest work from 2024, we hope brands will find the report instrumental in delivering campaigns that move consumers in 2025.

Many thanks to our bold contributors, Caroline Fisher from Asics, Nadia McCowan Hill from Lovehoney, and James Harris from Alzheimer’s Society. 

Download the report below and ensure your communications make The Bold Standard.

We hope you enjoy it.

To discuss the report in more detail, get in touch with our Head of Consumer, Lou Kelly.

Lou.Kelly@Boldspace.com