Boldspace wins Brook Taverner PR, social and AI search brief

Brook Taverner has appointed Boldspace to lead PR and social communications as the British menswear brand looks to increase awareness and build relevance with a new generation of consumers.

The partnership reflects Brook Taverner’s ambition to bring together earned media, social communications and AI visibility within a single integrated programme, as the way consumers discover brands continues to evolve.

The brief will see Boldspace support Brook Taverner across consumer, fashion, lifestyle, retail, business, regional and trade media, alongside social strategy and content planning designed to strengthen the brand’s AI visibility through GEO.

Founded in 1912 and headquartered in Yorkshire, the business now operates 17 UK stores, alongside wholesale partnerships across the UK, Ireland, Europe, Scandinavia and Canada. The company also sells through dedicated ecommerce sites in the UK, US, Australia and Ireland, and launched on the Next.co.uk platform in 2025.

Boldspace’s strategy will position Brook Taverner as an authority on modern British menswear, building relevance across the moments that matter most in men’s lives, from work and weddings to weekends, sporting occasions and socialising.

The integrated communications programme will combine strategic brand building, always-on press office, executive profiling, and social consultancy to build Brook Taverner’s authority in modern British menswear and increase awareness with today’s consumers. It will also include an AI visibility programme designed to strengthen the brand’s presence across AI-powered search and generative discovery platforms.

The work will be led by Lou Kelly, Head of Consumer at Boldspace, with a wider team spanning PR, social, strategy and earned visibility.

Oliver Campbell, Retail Director at Brook Taverner, said: “The way people discover brands has fundamentally changed. As more consumers turn to editorial content, social platforms, and AI-powered search for inspiration, we want to make sure Brook Taverner is showing up with relevance wherever those decisions are made.

“Boldspace understood the opportunity immediately, and they bring a strong understanding of consumer culture and the changing communications landscape. We’re excited to be working with Lou and the Boldspace team to make Brook Taverner the go-to British menswear brand for men who want to look their best and feel confident through every part of their lives.”

Lou Kelly, Head of Consumer at Boldspace, said: “Brook Taverner has all the ingredients to play a much bigger role in British menswear. Today, menswear is about more than clothing – it is about helping men navigate modern life with confidence, from careers and weddings to fatherhood, social occasions, and everything in between.

“Boldspace’s work will make Brook Taverner a trusted voice for the modern man, building relevance through the moments and channels that influence how men discover style today, from media and social to search and AI-led recommendations.”