The Theory of Behaviour Change: Can today’s savvy consumers still be manipulated?

The golden quarter is here, and brands are gearing up for their biggest persuasion push of the year: “only 3 left in stock”, “offer ends at midnight”, “10,000 people bought this today”.

Loss aversion, scarcity, social proof, and a variety of other psychological principles have formed the backbone of audience manipulation for decades. But after years of countdown timers and “selling fast” banners, have consumers grown wise to it?

If you’ve ever found yourself thinking this feels too sales-y when assessing your copy, this session is for you.

What we’ll cover

• The five principles of behaviour change in marketing, and how to apply them
• Live examples of the principles in action – good and bad
• How to create an effective behaviour change campaign for even the savviest consumers

RSVP

Places are limited. To secure your spot, email events@boldspace.com.

Please join us for a complimentary breakfast.