The future of storytelling: what makes a good story in 2026?

Storytelling has always been at the heart of great communications. But the environment in which stories are told is changing faster than ever.

Audiences are increasingly fragmented across a growing mix of platforms. At the same time, many organisations are acting more like publishers – producing their own podcasts, newsletters, video content and social media narratives to reach audiences directly.

Meanwhile, the explosion of AI-generated content means the volume of information competing for attention has never been greater. For communications teams, this raises an important question: what actually makes a story cut through in 2026?

What separates the stories that capture attention, build trust and shape reputation from the ones that disappear into the noise? And how should organisations rethink storytelling when the media landscape, formats and audience expectations are evolving so quickly?

Join us for a conversation with leading communications professionals as we explore how storytelling is changing – and what it takes to create narratives that genuinely resonate in today’s environment.

We’ll be discussing:

• How the definition of a good story is changing in 2026
• The role of creators, influencers and new formats in shaping narratives
• How AI is influencing how stories are created, distributed and consumed
• What communications teams can do to ensure their stories genuinely cut through

Panellists

• Erica Firmo – Head of Communications for the UK & Ireland at LinkedIn
• Gregor Hastings – EMEA External Relations Lead at IBM
• Matthew McKenna – Head of Communications & Content at Finder
• Jack Storry, Head of Corporate, Boldspace (Chair)

To join us, please RSVP to events@boldspace.com

Refreshments will be provided.