The Art of Brand Extension: Mastering the Elements of Strategic Stretch

Brands are under pressure to grow faster, move wider and find new routes to relevance. But how far can a brand stretch before it loses what makes it distinctive? How do you identify spaces that strengthen the masterbrand?

Join us for breakfast and discussion on extending brands with clarity, credibility and commercial impact.

Our panel

• Arif Miah, Senior Director at Boldspace — Chair
• Megan Elliott, Senior Brand Manager at Marshmallow
• Melissa Poulton, Marketing Director at Origin Coffee
• Lindsay Larner, Head of Brand at E45

What we’ll be discussing

• Brand Permission: Where your brand has the right to play, and where it risks stretching beyond what feels credible.
• Customer Relevance: Balancing growth with what audiences already expect, value and associate with the brand.
• Commercial Stretch: Unlocking new revenue, audiences and occasions without weakening the strength of the core.
• Brand Coherence: Keeping expansion connected through a clear organising idea that ties everything back together.
• Cultural Credibility: Making extensions feel relevant, meaningful and credible within the culture they enter.

RSVP

Places are limited. To secure your spot, email events@boldspace.com.

Please join us for a complimentary breakfast.