Purpose under pressure: how can companies respond?

Purpose-led communications are entering a more challenging era.

Initiatives around climate, diversity and social impact were once powerful drivers of trust and differentiation. Today, they sit in an increasingly contested communications space – scrutinised by regulators, politicised in public debate, and questioned by sceptical audiences. For brands, the job of showing up credibly on purpose has never been more complex.

At the same time, expectations haven’t gone away. Employees, customers and investors still want companies to stand for something – but they are quicker than ever to call out perceived hypocrisy, overreach or silence.

So how should organisations respond?

What does authentic, resilient purpose look like under pressure?

And how can communications teams navigate this terrain without retreating into risk-aversion or falling into performative messaging?

Our panel includes:

• Chris Wimpress, UK Communications Director at The Economist
• Mary Whenman, Managing Director, Communications at the British Business Bank
• Chair: Jack Storry, Head of Corporate at Boldspace

Join us for a conversation with senior communications leaders as we explore how companies are rethinking purpose in today’s environment – sharing practical perspectives on when to speak, how to act, and how to build credibility when the stakes are high.

To join us, please get in touch with our events team and RSVP below.