Hot off the feed: Making headlines go viral

Newsrooms are evolving fast – no longer just about print or online headlines, but about viral video, platform-first storytelling, and audience engagement at scale. So how can PR and comms professionals make their headlines go viral?

Please join us for breakfast with Chris Buswell, Commercial Video Lead at Metro and former Content Lead at LADbible Group, hosted by our Associate Director, Alice Kennedy.

Having scaled LADbible’s reach across social channels, Chris is now leading this transformation at Metro, building pages with millions of followers and high-impact content that is reshaping how news is consumed.

In this exclusive session, he’ll reveal where the biggest opportunities lie for PRs today – and why brands need to think beyond traditional coverage if they want to truly break through.

What attendees can expect to hear:

• How Metro is building socially led formats with editorial impact and commercial value, reaching audiences in the millions
• Where the most exciting opportunities are for PRs right now – and how to get in front of the right teams
• Why social-first thinking matters more than ever
• How brands can move from chasing headlines to driving influence in the social space

RSVP to events@boldspace.com to secure a space.

Breakfast will be provided.

We look forward to seeing you there!