Credibility Capital: Navigating the earned media landscape in financial services

As financial services businesses face increased scrutiny, shifting audience expectations, and a fast-moving media environment, the role of earned media has never been more important – or more complex. Traditional media channels are evolving, new platforms are fragmenting attention, and credibility is harder to earn but more valuable than ever.

For communications professionals, this presents both a challenge and an opportunity. How do you secure impactful coverage in a competitive landscape? How do you ensure your messaging cuts through noise and builds long-term trust? And what does success in earned media now look like for financial services brands?

Join us for an insightful discussion with leading voices from across the financial services communications spectrum. We’ll explore the strategies, stories, and shifts shaping the earned media landscape – and help you understand how to build and maintain credibility in a world where it’s the most valuable capital you can own.

Join us to hear from our panel:

• Zarina Banu, Global Head of PR & Communications at Tide 
• Rajan Lakhani, Head of Public Relations and Communications at Plum
• Stephanie Wasserman, Senior Manager, Corporate Affairs (EMEA and Americas) at Airwallex 
• Chair: Jack Storry, Head of Corporate at Boldspace

To register, please RSVP to events@boldspace.com