Ask Me Anything: Inside Reddit with Tom Firkin

What it actually takes for brands to earn their place on Reddit

Reddit plays by different rules.

You can’t rely on polished brand speak, parachute into a community with a campaign message or expect people to welcome you just because you’ve turned up. Redditors can spot marketing a mile off – and they’re not shy about saying so.

But as Reddit’s influence on culture, conversation and discovery grows – and as community discussions increasingly surface in AI search and GEO –  brands are asking a bigger question: how do we actually show up there well?

Tom Firkin from Reddit joins Lauren Dutson, Social Director at Boldspace, for a live Ask Me Anything on what it takes for brands to become part of Reddit without behaving like… well, brands.

Expect an open, practical conversation about where brands belong, where they don’t, how to earn credibility in communities that have no interest in being marketed at, and why Reddit is becoming increasingly important for search visibility, AI discovery and GEO.

What we’ll be asking Tom:

• Why Reddit, why now? What’s changed for brands?
• Why does Reddit matter for GEO and AI search?
• Where do you even start if your brand currently has zero Reddit presence?
• How do you earn the right to participate rather than simply interrupt?
• What do brands consistently get wrong about Reddit communities?
• What would Tom ban brands from doing on Reddit tomorrow?
• And, because it’s an AMA, what do you want to ask Reddit?

RSVP
To join us for breakfast, email events@boldspace.com to secure your spot.