Open mouths to open minds
For Aisha is a baby food brand known for its halal offering. They wanted to creatively showcase the different flavours and recipes that make up their unique line of products, whilst using their tagline “Explore. Embrace. Taste.”
How We Got There
When you open a pouch of For Aisha, you’re introduced to a whole new world of adventure through taste. Our insight was that this is our little ones’ first opportunity to explore the world, broadening their horizons from day one. We visualised this through a series of colourful illustrations, which included key elements that defined each recipe, as well as the fantastical world and culture that could be experienced through those flavours.