We created worlds of flavour to inspire open-minded parents to let their little ones explore, embrace and taste.

For Aisha's Bold Space

Open mouths to open minds


For Aisha is a baby food brand known for its halal offering. They wanted to creatively showcase the different flavours and recipes that make up their unique line of products, whilst using their tagline “Explore. Embrace. Taste.”

How We Got There

When you open a pouch of For Aisha, you’re introduced to a whole new world of adventure through taste. Our insight was that this is our little ones’ first opportunity to explore the world, broadening their horizons from day one. We visualised this through a series of colourful illustrations, which included key elements that defined each recipe, as well as the fantastical world and culture that could be experienced through those flavours.

Brand Strategy | Creative | Illustrations | Graphic Design

Open for adventure

Three hero images were created for a selection of For Aisha’s leading baby food pouches and pots. These lived across their website, social media, OOH and on Amazon.

Bringing the For Aisha world to life

Building on this idea and visual world, we expanded the concept for in-store executions and print ads so consumers could explore the fantastical world that the illustrations brought to life.

The exploration goes further

Given For Aisha’s expansive range of products, we also developed a creative concept for how the “Explore, Embrace, Taste” concept could expand to other food items, such as their Oaty Bars. Using the same methodology that these bars can help to further children’s creativity and imagination, we developed illustrated worlds that the Oaty Bars could lead them to.

Boldspace has taken the time to understand our brand and what makes For Aisha special. We are delighted to be able to share this work with the world demonstrating what we see as the vibrancy, the colour and the character of our wonderful range and introducing these exciting flavours to parents and children across the UK and Europe.

Joy Parkinson
Executive Chair