A fan-fuelled celebration
The Glasgow Rangers are an iconic football team with a dedicated fan base. Although they have regular content and engagement with their fans, they wanted to find a way to celebrate the Christmas and provide something special to their fans that was out of the norm of their regular content.
How We Got There
The Rangers are an iconic team in Glasgow with a legendary history. Their players all come with unique personalities that the fans know and love, and finding a way to bring those to life were imperative in the content we were creating.
So, for our Christmas spot, we reached into both the past and present – and crafted a script that incorporated the current team and past legends, so that we could truly show the full Rangers family at Christmas.