07 May 2021
Boldspace wins Best Campaign by a Start-up at Campaign Tech Awards
Boldspace is delighted to have won the award for Best Campaign of the Year by a Start-up at the Campaign Tech Awards for its work with NHS-focused charity, the Healthcare Workers’ Foundation.
Working with the HWF, Boldspace executed the campaign over a two-week period across all social channels, leading to a 300-fold increase in donations over the course of the campaign. This was the starting point of a prolonged profile-raising campaign that now spans social, PR and brand.
The Campaign judges praised the work as “creative and impactful”.
Boldspace Co-founder, Nick Ford-Young, said: “The whole team at Boldspace is delighted to win this award. It is amazing to see our technology, BoldLens, and our blend of brand building, communications and analytics working together to create such amazing results for the Healthcare Workers’ Foundation, which is such an important cause, especially over the last year.”
The coveted Campaign Tech Awards, now in their fifth year, ‘celebrate companies that represent the industry’s trailblazing thinkers, imaginative clients and cutting-edge technology.’
The win comes less than a year after the launch of the agency’s proprietary data and analytics platform, BoldLens, which enables clients to monitor, track, predict, and react to developing trends around their business, across all communications channels, in real-time. The platform also monitors competitor performance across paid, earned and social channels, with the data used to identify winning opportunities on which the agency’s strategists, creatives and publicists build and execute campaigns.