HEROES

Paid
Branding
Earned
Creative
Social
Comms
Owned
Tech

WHY

HEROES came to us as a charity for healthcare workers borne out of COVID-19. They needed a communications and social strategy that garnered both awareness and donations on a low budget, but with a critical mission.

WHAT

  • Positioned HEROES as a key charity whose critical offering is needed to protect invaluable staff
  • Raised awareness amongst the general public (reach), NHS staff and partners (engagement)
  • Doubled engagement rates across social platforms during the campaign
  • Increased week-on-week donations to HEROES by 50%
  • Drove NHS staff engagement with HEROES that led to at least five counselling appointments being taken-up during the campaign

HOW

  • Held a creative strategy session leveraging our team’s creativity and insight from BoldLens™
  • Identified the opportunity to use the NHS’ 72nd birthday to drive 72 ways people can help the NHS in real-time
  • Identified Twitter as the optimum channel to push constant, impactful content over 72hrs
  • Created and planned exceptional, emotive creative output
  • Posted on the hour every hour for 72 hours

THE BOLD SPACE:
'EVERY DONOR A BENEFICIARY'

We identified HEROES as a charity unique in its sector whose breadth of offering means each donor will also directly and indirectly be a beneficiary of the charity at some stage in their lives.

RESULTS

300 X

...the volume of donations compared to the previous week.

9 X

...HEROES counselling appointments booked, nearly double KPI.

+135%

...week-on-week engagement across owned social channels.