13 November 2020
Boldspace wins Best Use of Content on a Social Platform at Drum Awards
Boldspace is thrilled to have won its first Drum Award for our work with the Healthcare Workers’ Foundation.
The campaign, 72 ways to help the NHS, has been recognised as Best Use of Content on a Social Platform in 2020 – and in an incredibly tough category with other great work from the likes of Paddy Power, Haagen-Dazs, Zoopla, and LinkedIn.
Boldspace Co-founder & Managing Director, Mike Robb, said: “We’re incredibly proud to be in such esteemed company and see the profile of what the charity does for frontline healthcare workers get the recognition it deserves. This marks the end of an amazing first six-months for the agency and we are excited about what the second six will bring.”
Working with the HWF, Boldspace executed the campaign over a two-week period across all social channels, leading to a 300-fold increase in donations over the course of the campaign. This was the starting point of a prolonged profile-raising campaign that now spans social, PR and brand.