VISA
Simplifying complex payment solutions with clarity and global relevance.
Background
Visa Commercial Pay offers complete virtual payment solutions across one suite of integrated products. However, keeping the offering front of mind comes with its challenges. Visa Sales Executives have an array of benefits to convey to customers, technical questions to answer, long lead times and 30 additional products to sell. We needed to help them, and their prospects understand the benefits of Visa Commercial Pay, and fast.
How we got there
Kicking off with over 30 separate stakeholder interviews conducted across EMEA, LATAM and APAC, we identified five key themes (remote working, supplier payments, reimbursement, travel, and financial control) that made VCP an attractive payment solution, then brought these themes to life with characters and pain points that were instantly relatable.
Bringing it to life
We created five bitesize films, as well as a Visa Commercial Pay microsite to house deeper information about the product suite. Acting as a content hub, the VCP microsite provided a comprehensive place for both sales executives and potential customers to quickly understand the benefits, as well as troubleshoot.
Basic building blocks
We created a website that made VCP as easy as ABC. From simple product benefits clearly categorised, to a search function that allowed Sales Executives to highlight, investigate and answer specific issues in specific industries – we aimed to make a complex product brutally simple, instantly relatable, and a breeze to navigate.
'Thank you to everyone at Boldspace for simplifying a very complex world into some very entertaining, effective films and a beautiful content hub. I am very proud of what we have done together.'
Lucy Koleva
Director of Marketing & Growth