Work without borders
With the global war for talent intensifying, and employers and employees alike increasingly looking across borders for opportunities, the time was right for a new, tech driven remote working and HR platform to establish itself in the UK. Deel appointed Boldspace to act as its retained UK PR agency, initially to create a ‘big bang’ launch moment and then to deliver ongoing corporate press office activity.
How We Got There
Deel had no real profile in the UK. To change this, we created a launch event and media story focused on the challenges and opportunities for businesses off the back of the pandemic and ‘Great Resignation’. This was supported by an ongoing programme of corporate communications, media relations, thought leadership, executive profiling, and speaker opportunities to drive a drumbeat of activity that demonstrated the brand’s huge growth story in the UK and around the world.