Deel
Delivering a long-term communications programme to showcase a new entrant to the UK market
Background
Post-pandemic, global talent searches increased, but regulatory barriers hindered hiring. Deel, a tech-driven hiring, payroll, and HR platform, emerged to address these issues. Boldspace was appointed as Deel’s PR agency to grow its UK presence.
Our approach
We created a launch event and media story on post-pandemic hiring challenges, positioning Deel as a leading authority on cross-border hiring and international expansion for UK media, establishing their profile and expertise from the outset.
Launch event
A UK launch event featured an expert panel discussing fresh research. Insight from Deel urged these businesses to think differently or risk missing out, driving coverage in national, high-reach media outlets like the Times.
Content
The event acted as a content catalyst that delivered credibility and stature for Deel, including building the profile of the CEO with outlets such as The Times, CNBC and FT, announcing the company hitting both $100m and $200m ARR in the space of less than a year, and securing high profile speaker opportunities.
Newsjacking
A hardworking newsjacking programme meant that Deel commentary on the remote working debate and the rise of digital nomads was frequently covered in tier 1 trade titles read by their core HR decision-maker audience.
Thought leadership
Deel’s bi-annual Global Hiring Report secured tier 1 coverage in the likes of City AM, while a Boldspace-led study into how diverse teams outperform those who aren’t – drawing parallels between Premier League football teams and corporate workforces – drew exposure in The Sun and various business titles.
Impact & results
- Media coverage: 400+ in first year
- Target exposure: double digit national coverage
- Relationships: established with key national opinion formers
'Our rapid expansion meant we needed a PR partner who could be agile and reactive as well as strategic. Boldspace has demonstrated that they fit the bill, combining smart, creative thinking with excellent delivery.'
Kiran Wylie
EMEA Communications Director