Find your inner viceroy
Situated on Cancun’s Playa del Carmen, Viceroy Riviera Maya is an award-winning resort in a highly competitive location. In 2022, as the world started travelling again, Viceroy Riviera Maya wanted to ignite its appeal to younger, progressive travellers. A simple showcase of the resort wouldn’t be enough, we needed to convey a point of view which could inspire this discerning group of modern travellers.
How We Got There
Using the creative idea of ‘Find your inner Viceroy’, we developed a brand world which enticed our audience through a beautiful aesthetic and fresh approach to travel. This thought was turned into a programme of activations, social media content, influencer marketing and media relations, all of which built on the creativity and stories of Mexico’s Riviera Maya. This was supported through creating connections with key travel and consumer lifestyle media.