Raising awareness around the plight of deaf children globally by tapping into the phrase of the moment.

DeafKidz's Bold Space

You’re on mute


For many years, DeafKidz International has flown under-the-radar. They’ve done amazing work for children around the world facing a range of challenges; but not received the recognition they deserve.

During the pandemic, everyone spent a huge amount of time on video calls. These came with their own frustrations – poor connections, unreliable video and those now-predictable moments when someone tries to speak on mute. These were a vehicle to illustrate the extreme frustrations that deaf children in impoverished countries face every day. These problems left those communities effectively ‘on mute’ every single day, regardless of the pandemic.

How We Got There

We used Deaf Awareness Week to create a big impact moment for Deafkidz by running a through-the-line campaign and mechanisms for donation from someone saying, ‘You’re on Mute’. When this phrase was said, our innovative technology would prompt a donation from the user.

We built a landing page with JustGiving integrated and ran multi-channel activations across press, social and out-of-home.

Creative I PR I Social I Out of Home I Media Relations I Digital I Consumer


We created a digital hub which both told the Deafkidz International story and directed viewers to donate.



We secured print, online and broadcast coverage and ran a broadcast day with DeafKidz CEO Steve Crump to discuss the charity and its work across 200+ radio stations.


We created a suite of social media assets all driving towards the JustGiving hub and seeded them out through supportive influencers.


Out of home

We secured high-impact out of home sites to support our campaign with simple and direct campaign calls to action.



Increase in brand mentions on Twitter 


Ad impressions


Pieces of coverage


I’m not to used to walking with giants – this incredible work has brought a raft of support to DeafKidz International which I’m humbled to see.

Steve Crump