Distinctive by design

Background

TOG is a design-driven workspace provider with over 50 beautiful offices across the UK and Germany. They have found success through sophisticated branding, and an emphasis on building long-lasting relationships through a quality offering. Though lucrative, the enterprise market is not without its challengers and TOG wanted to boost member value, beyond the offering of their spaces.

How We Got There

Boldspace rejuvenated TOG’s partnership strategy to create meaningful, strategic creative synergies, with like-minded brands that would add true value to members. We interviewed TOG’s team and clientele, identified key current needs that we could solve whilst amplifying the positioning and built a creative framework. Whilst we acknowledged saturated areas like wellness and business, we got excited about the ownable areas in the marketplace such as mobility and health, creating a quantitative scale to just partners on – and drafting shortlists.