Made of substance
Socotec UK has only recently become known as Socotec after years of consolidating various construction services, foundation testing and asbestos support brands. While the name is not necessarily known in the UK (Socotec is a giant French institution in its own right) it does have an impressive national footprint as well as many long-term partnerships with major global clients.
Socotec UK came to Boldspace looking for help communicating their value proposition both internally and externally.
How We Got There
Boldspace spent time researching, auditing and getting to know Socotec UK, developing a bold space which would link the global brand to the unique DNA of the UK offering.
Made of Substance was a positioning and tagline which linked the human dedication, strong character, straight-talking nature and signature integrity of the team (in an industry which valued this greatly) with the belief in trusting and excelling in data and science. This became a simple, single-minded platform in line with the global brand values but that would further resonate with the UK client base.