Telling the story of a key driver of the aviation industry’s long-term recovery.

Skytra's Bold Space

Taking back mission control

Background

Skytra is an innovative spin off from global aircraft giant, Airbus. Skytra came to Boldspace to help the business demonstrate that while the air travel industry is on the road to recovery, there are lasting impacts, and it is essential that market confidence is restored. As a brand that was only established in 2019, Skytra had limited profile but knew it had a key part to play in the restoration of a vitally important industry for the global economy.

How We Got There

It was imperative that Skytra had a leading voice in the future of revenue risk management for the air travel industry – and become known as a key player in ensuring such a shock never happens again. Boldspace worked to deliver a constant presence across channels, including an always on press office that capitalised on Skytra’s comprehensive database of air travel statistics to react to ongoing events. We used events and awards to the brand’s advantage to demonstrate its expertise in the field, as well as keeping a digital footprint and showcasing Skytra’s proposition on its social channels.

Corporate PR I B2B PR I Crisis Communications I Social Media I Events I Media Relations

Boldspace delivered a flexible and comprehensive comms strategy, leveraging different channels to maximise impact. We proactively produced monthly data releases on ticketing trends in North America and Europe, as well as reacting to news events to provide journalists, commentators and social influencers with the latest insight and data to ensure the brand remains a go-to source for insight and commentary.

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Results

Annual media mentions

500+

Social engagement

163%

Share of voice

3x

You are all very easy to work with, motivated and understanding! I feel that Boldspace is a great fit for Skytra and can really support us in our growth going forward.

Emma Mackenzie
Head of PR & Marketing