Launching Bluerider ART’s first European gallery in celebration of the brand's 10th anniversary

Bluerider's Bold Space

Launching a brand, not just a gallery


Boldspace was tasked with launching Bluerider ART to the UK media for the new Mayfair gallery opening; the brand’s first gallery space in Europe. We were asked to highlight Bluerider ART’s 10-year history, roots in Asia and inaugural exhibition in Europe through a PR campaign and launch event that would appeal to lifestyle and trade media.

How We Got There

Boldspace executed all elements of event planning including catering, entertainment and media guest lists in tandem with reaching out to journalists for Elsa Wang, the Founder of Bluerider Art, for profiling pieces. Additionally, we created a press release focused on the gallery opening and the Homeland Universe exhibition which we distributed to lifestyle and trade media pre and post event.

Consumer PR | B2B PR I Events I Media Relations I Activation

Building the narrative

By skilfully pitching news of Bluerider ART’s first European gallery, we secured listings and brand positioning pieces, in addition to uniquely profiling Founder Elsa Wang​.

Featured in


Total reach generated from coverage results


Positive sentiment


Boldspace did a great job of the Bluerider ART launch event, we would definetley be in touch regarding future projects

Elsa Wang