Launching a brand, not just a gallery

Background

Boldspace was tasked with launching Bluerider ART to the UK media for the new Mayfair gallery opening; the brand’s first gallery space in Europe. We were asked to highlight Bluerider ART’s 10-year history, roots in Asia and inaugural exhibition in Europe through a PR campaign and launch event that would appeal to lifestyle and trade media.

How We Got There

Boldspace executed all elements of event planning including catering, entertainment and media guest lists in tandem with reaching out to journalists for Elsa Wang, the Founder of Bluerider Art, for profiling pieces. Additionally, we created a press release focused on the gallery opening and the Homeland Universe exhibition which we distributed to lifestyle and trade media pre and post event.