In a market with several established providers, we put a wealth manager with a difference on the map.

Saltus' Bold Space

Empathy and intellect in equal measure

Background

Most traditional wealth management firms say the same things in the same way. Saltus – a forward-thinking wealth manager with a difference – wanted to cut through the white noise to raise brand awareness amongst their notoriously hard to reach audience, high net worth individuals.

How We Got There

We delivered an always-on programme of profile raising through constant output of insight and commentary, targeting key media titles we knew spoke to specific wealthy audiences. We created unique content, the Saltus Wealth Index, as a way of cutting through by demonstrating insight into the hopes, needs and fears of this hard-to-reach segment. We conducted research with 2,000+ high net worth individuals on everything from the economy, to culture, to their lifestyle to identify insights that formed the foundation of the Index, which was turned into a long-form editorial piece delivered every six-months and a new, unique benchmark for the firm to own.

PR | Content I Film I Corporate I Thought Leadership I BoldLens

The Wealth Index

We created the concept, developed the research framework, managed the delivery, wrote, designed, and activated this unique property for Saltus.

Making headlines

We delivered an always-on press office, driving hundreds of mentions in target media that connects with the brand’s audience on a monthly basis.

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Trust makes money work

We created a campaign which brought to life the trust Saltus’ clients put into their work. This included real clients skydiving with their adviser.

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Results

Pieces of target media coverage annually

+600

YoY increase in web traffic

+484%

Social mentions

+100%

Share of voice

+18%

The team at Boldspace has taken Saltus from having a relatively low profile to one that is driving significant awareness with our target customer base, punching above our weight with media coverage versus our competition. The Saltus Wealth Index concept the team created has given us a valuable property from which to demonstrate our insight and show that we really understand the issues that matter most to clients, prospective clients and the key media they consume. The team are fantastic to work with and provide proactive thinking all the time, ensuring our lives are as easy as possible and minimising our own workload. They are a hugely valued partner and I cannot recommend them more highly.

Mike Stimpson
Partner