Saltus
Delivering a hard-working, integrated comms approach for an ambitious UK business
Raising awareness of an exciting wealth manager with a difference
Saltus, a forward-thinking wealth manager with a difference, sought to raise brand awareness among high net worth individuals. Boldspace drove mainstream media coverage and created an integrated content campaign to connect directly with this hard-to-reach audience, ensuring the campaign could be built over time.
What we did
Thought leadership:
We created The Saltus Wealth Index Report – a piece of ownable thought leadership that would demonstrate the firm’s deep understanding of the lifestyle, needs, hopes and fears of its target client. We created an evolving biannual survey of 2,000+ UK HNWIs.
Partnerships:
We partnered with a senior lecturer in Economics at the University of Bristol who created a unique methodology to track the confidence of this audience – in their own finances and lifestyles, as well as that of the UK economy – and create an index measure that acts as a barometer of the subjective confidence and concerns of these HNWIs.
Press office:
We delivered an always-on programme of profile raising through constant output of insight and commentary, targeting key media titles we knew spoke to specific wealthy audiences.
Impact & Results
'The team at Boldspace has taken Saltus from having a relatively low profile to one that is driving significant awareness with our target customer base, punching above our weight with media coverage versus our competition. The Saltus Wealth Index concept the team created has given us a valuable property from which to demonstrate our insight and show that we really understand the issues that matter most to clients, prospective clients and the key media they consume. The team are fantastic to work with and provide proactive thinking all the time, ensuring our lives are as easy as possible and minimising our own workload. They are a hugely valued partner, and I cannot recommend them more highly.'
Mike Stimpson
Partner