Empathy and intellect in equal measure
Most traditional wealth management firms say the same things in the same way. Saltus – a forward-thinking wealth manager with a difference – wanted to cut through the white noise to raise brand awareness amongst their notoriously hard to reach audience, high net worth individuals.
How We Got There
We delivered an always-on programme of profile raising through constant output of insight and commentary, targeting key media titles we knew spoke to specific wealthy audiences. We created unique content, the Saltus Wealth Index, as a way of cutting through by demonstrating insight into the hopes, needs and fears of this hard-to-reach segment. We conducted research with 2,000+ high net worth individuals on everything from the economy, to culture, to their lifestyle to identify insights that formed the foundation of the Index, which was turned into a long-form editorial piece delivered every six-months and a new, unique benchmark for the firm to own.