We made measurement simple for a global luxury hotel portfolio – from segmenting metrics at region and property level to unearthing deep competitor insights.


Locke has 11 hotels in 7 cities across Europe with more locations opening each year. With integrated international campaigns executed by multiple agencies across PR, social media, paid ads, etc., Locke needed a solution to benchmark performance across agencies, territories and channels whilst ensuring that data shared between collaborative internal teams is consistent and reliable to unlock future growth.

How We Got There

BoldLens™ became the single source of marketing information and insight across the entire Locke group, providing a streamlined view of all growth metrics – from search and revenue, to ADR and RevPar. To facilitate deeper analysis, BoldLens™ provided granular breakdowns across locations, regions and groups. As well as tracking the health of the brand as a whole, Locke can monitor PR, social mentions, web activity, and reviews for a specific hotel against its local and global comp sets. BoldLens™ overlays bookings as a primary commercial metric on visualisations across the platform, and provides a granular breakdown across an additional range of bespoke KPIs – from ‘number of rooms per booking’ and ‘days to booking from first website visit’ to ‘average booking value’ and ‘location leaderboards’.

Multi-location Tracking | Media & Social Media Mentions | Audience & Traffic | Commercial & Sales Data | Competitor Insights | Sentiment Tracking | AI Analysis


This tailored, 360 degree view of brand health, combined with competitor and location context, allowed Locke to understand how key marketing activity such as influencer outreach, and reviews and reputation affected bookings and revenue over time. Using BoldLens™, Locke was able to successfully track and monitor the commercial impact of multi-channel campaigns and drive incremental booking opportunities. In addition to business growth, Locke was able to significantly reduce time spent generating reports and insights internally, enabling the marketing team to spend more time on strategic action.

BoldLens has the breadth & depth of data that our industry needs, whilst removing the barriers and focusing on value and insight. The ability to monitor brand & PR activity alongside business results is a huge win for the business. On top of this, their client support team are excellent at listening to new feature requests and keeping you informed on new developments. If you’re looking for a tool to streamline your marketing reporting and give an excellent snapshot of the landscape, then look no further.

Alan Gurney
Head of Marketing UK & Ireland