We consolidated multi-channel brand measurement for Charles Tyrwhitt. Spanning both digital and offline, we helped this iconic British brand turn complex data into campaign tactics.

Background

As a pioneering omni-channel and multi-location menswear brand, Charles Tyrwhitt faced the challenge of effectively monitoring brand communications activity across advertising, marketing and PR. BoldLens™ was implemented as a next-generation analytics & insight solution, providing Charles Tyrwhitt with a constant snapshot of growth by tracking all brand activity in one accessible platform against a broad range of growth metrics including sales revenue, traffic, engagement, organic branded search, press coverage, social mentions, and sentiment.

How We Got There

BoldLens™ integrated data from paid, earned & owned sources, including traditionally more intangible metrics such as share of voice, out-of-home advertising effectiveness, brand awareness, and consideration. This – combined with competitor benchmarking, seasonal insights via Google Trends and product level data from out-of-home billboards – was layered with commercial KPIs from Adobe Analytics to measure and demonstrate value across all elements of the marketing mix.

Brand Tracking | Media & Social Media Mentions | Audience & Traffic | Commercial & Sales Data | Competitor Insights | Sentiment Tracking | AI Analysis

Impact

Through the visibility BoldLens™ provides we were able to drive increased accountability across multiple channels, measuring activity across over 26,000 interactions, tracking 250,000+ orders from offline promotions, and highlighting increased social activity contributing to 115% increases in gross revenues.

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We consolidated multi-channel brand measurement for Charles Tyrwhitt. Spanning both digital and offline, we helped this iconic British brand turn complex data into campaign tactics

Jason Gray

Marketing Director