As a pioneering omni-channel and multi-location menswear brand, Charles Tyrwhitt faced the challenge of effectively monitoring brand communications activity across advertising, marketing and PR. BoldLens™ was implemented as a next-generation analytics & insight solution, providing Charles Tyrwhitt with a constant snapshot of growth by tracking all brand activity in one accessible platform against a broad range of growth metrics including sales revenue, traffic, engagement, organic branded search, press coverage, social mentions, and sentiment.
How We Got There
BoldLens™ integrated data from paid, earned & owned sources, including traditionally more intangible metrics such as share of voice, out-of-home advertising effectiveness, brand awareness, and consideration. This – combined with competitor benchmarking, seasonal insights via Google Trends and product level data from out-of-home billboards – was layered with commercial KPIs from Adobe Analytics to measure and demonstrate value across all elements of the marketing mix.