Carwow
Cementing Carwow as the one-stop-shop for buying or selling your car.
Background
Carwow is a British technology success story, having grown from small beginnings into one of the biggest online car marketplaces in the UK. The business came to Boldspace to help it create a public profile that aligned with that scale and propelled the brand closer to its competitors in leading conversations on key issues impacting the industry and car owners nationwide.
Our approach
Carwow needed to transition from occasional industry commentary to a mainstream, always-on influence on national issues. Our strategic and tactical plan ensured Carwow was credible and timely on these topics, moving briskly from trade to national media.
What we did
We established a robust press office targeting national media. Focusing on EVs, low emission zones, and the need for an easier and lower-stress way of changing cars, we built media relationships, responded to news stories and created data insights, positioning Carwow as a leading voice on diverse automotive issues.
Impact & Results
In our first year of working together, Boldspace delivered a step change in performance and results - and cemented Carwow as a go-to source of data and insights for national motoring, lifestyle and personal finance journalists.
'We’ve really enjoyed working with Boldspace to build our presence in UK national and consumer media. The team’s ability to craft compelling content and nurture media relationships means that the quantity and quality of coverage we’ve secured has increased dramatically. The fact that journalists now proactively come to us asking for data and insights from Carwow is testament to the job Boldspace has done.'
Meghan Sinclair
Brand & Communications Director