Make happy work

Background

MHFA England is the UK’s largest provider of mental health first aid training and has helped more than 20,000 organisations over the last ten years. In response to an increasing post-pandemic focus for workplace mental health, they devised a new, more consultative, data-driven offering called Startwell. Boldspace was engaged to create Startwell’s brand strategy and identity from scratch, keeping a close association to the mother brand, but ensuring the brand can boldly stand alone.

How We Got There

Due to the extensive experience of MHFA England’s network of mental health consultants at the core of this bespoke offering, we positioned Startwell as a consultancy rather than a programme, course or product. The brand, tone of voice and character was an extension of the principles of MHFA England, but leant heavily into a more premium, tailored offering for a C-Suite and HR-focused business audience.