Digital challenger bank QNTMPAY appoints Boldspace to communications brief

Global fintech QNTMPAY has appointed brand building, communications and analytics agency Boldspace to a wide-ranging brief spanning strategy, creative, PR, and social following a competitive pitch process.

The agency will drive campaigns to build awareness of the global business as it seeks to grow its waitlist and then launch in the US, followed by the UK this summer.

QNTMPAY, which has signed a major multi-year Formula 1 partnership with McLaren Racing, exists to help people master money so they can write their own rules. The digital bank will deliver new levels of speed, rewards, security and convenience to consumers who demand a better experience and want to break free from the constraints of traditional banking.

The account will be overseen by Boldspace co-founder Mike Robb and led by Associate Director Lou Kelly, reporting to QNTMPAY founder Adam Pearsall.

Adam Pearsall, Founder of QNTMPAY, said: “We believe nothing should ever stop you doing that thing you love – Boldspace immediately demonstrated they got this and how they could support us in getting through to McLaren’s global audience of 208 million fans. They share our desire to do things differently and challenge a tired, outdated sector, and we’re excited to work with them to grow the QNTMPAY brand in the coming years.”

Mike Robb, Co-founder and Managing Director of Boldspace, said: “I’ve worked with a number of challenger brands over the years – but where Revolut was a challenger to Barclays, QNTMPAY wants to be the challenger to Revolut, and that is an incredibly exciting place to be. But to deliver that you not only need a great product, you need the blend of data, creativity and operational delivery to tell a story that really resonates, and we will go to work with QNTMPAY every day to make that happen.”

This latest win for Boldspace follows a hugely successful first year for the agency, which now has eight clients in the fintech space among more than 20 clients spanning other sectors including technology, healthcare, ecommerce, travel, and energy.