26 April 2021

Leading regtech firm SteelEye appoints Boldspace to PR brief following competitive pitch

Mike Robb

SteelEye, the leading provider of data-driven compliance solutions for financial services firms, has appointed brand building, communications and analytics agency Boldspace as its retained PR agency following a competitive pitch.

Boldspace will deliver strategic communications support and press office delivery, increasing awareness of the rapidly growing regtech firm with key market media. SteelEye will also be onboarded to the agency’s technology platform, BoldLens, allowing the business to monitor, track, predict, and react to developing trends around their business, across all communications channels, in real-time.

SteelEye was set up in 2017 to reduce the complexity and cost of compliance and to enable financial firms globally to manage their regulatory obligations through a single platform. The business raised a further $17m in 2020 in Series A funding, taking the total amount raised by the business to $27m.

The account will be led by Boldspace Co-founder and Managing Director, Mike Robb, reporting to SteelEye Marketing Director, Emmy Granström.

Emmy Granström, Marketing Director at SteelEye, said: “Boldspace clearly understood our market, have experience in working with fast-growing technology businesses like ours, and have an approach built for challenger brands. They are the clear match for us and we look forward to working with them to tell our story.”

Mike Robb, Co-founder and Managing Director of Boldspace, said: “SteelEye is addressing some of the biggest challenges faced by financial services firms today. The speed at which the business has grown since launch just four years ago demonstrates more than anything the appetite for innovative solutions in the market. We look forward to working with the team in the years ahead as that growth accelerates even further.”

This latest win for Boldspace follows a successful first year for the agency, which now has six clients in the fintech space among more than 20 clients spanning other sectors including technology, healthcare, ecommerce, travel, and energy.