08 February 2023

Global payments business CellPoint Digital appoints Boldspace to integrated brief following competitive pitch

Mike Robb

Brand value agency Boldspace has been appointed as lead global strategic communications agency for global payments leader, CellPoint Digital, following a seven-way competitive pitch process.

CellPoint Digital is the global fintech leader in payment orchestration, a category it created. The business optimises digital payment transactions – making it seamless for consumers to pay while maximising the returns and ease for businesses. CellPoint already maintains a leadership position within travel and airlines – with marquee clients like Virgin Atlantic, Southwest Airlines, and Emirates – and is embarking on a period of significant growth across new industries, geographies, and services.

The relationship includes widespread delivery spanning strategy, content and thought leadership, media relations, digital, social, influencer, media buying, and crisis communications. CellPoint Digital will also utilise Boldspace’s proprietary data analytics platform, BoldLens, to measure the ongoing impact of the global marketing strategy.

The account will be led by Boldspace Chief Client Officer Georgie Rudkin, partnering with Steven Osei, Head of Marketing & Communication at CellPoint Digital.

Georgie Rudkin, Chief Client Officer at Boldspace, said: “This is a story about a business that has an enviable track record of sustainable growth and delivery over the last 15 years, but a story that is nowhere near well enough known. As CellPoint Digital expands its footprint and scope, we are excited to work with Steven and his team to build confidence in the company to take on the leadership position it so richly deserves globally.”

Steven Osei, Head of Marketing & Communication at CellPoint Digital, said: “We are embarking on a period of huge growth and with significant ambitions – something we know requires a real focus on our story and profile. We are excited to be working with Boldspace, whose inspired vision and expertise resonated with us given the scale of delivery we require across advertising, marketing, and communications. I look forward to creating some bold work that ensures we firmly make our mark.”