05 April 2023

Boldspace hits 50 staff with 28% growth in headcount this year

Mike Robb

Brand value agency Boldspace has hit the 50-employee mark as it approaches the end of its third year. The milestone is reached following significant expansion since the start of 2023, with 12 new hires joining the business across Client Services, Creative Services, Brand Reputation, Analytics and Central Services.

The agency’s Client Services team is bolstered by Eloise Liddell, Leah Fullalove, Shivali Patel, Nicole O’Neill, and Mo Eltigani, who join from Grey London, MikeWorldWide, MullenLowe, Blakeney, and Unity respectively. Liddell has nearly 10 years’ experience with some of the biggest advertising agencies in the world including M&C Saatchi and JWT, while Patel joins as the agency’s first Traffic & Resourcing Manager.

The Brand Reputation team welcomes four new faces in Alice Kennedy, Scarlett Lawson, Lydia Dunleavy, and Matylda Kesicka. Kennedy joins as a Senior Account Director with integrated experience from spells at Pagefield, Teneo and Milk & Honey, and will lead a number of the agency’s corpsumer accounts. The other four hires have experience at agencies including Zeno, as well as in-house at Amazon and BNP Paribas.

Ndrew Poon joins the Creative Services team as Lead Designer following a five-year spell at Dyson, and Sean Taylor-Williams, an experienced sales professional with experience across advertising, creative and events, joins BoldLens to take the platform to new clients.

Finally, Joe Misseldine joins the Central Services team as Head of Talent. Joe has over 10 years’ talent acquisition and retention experience within the creative industries, having previously worked at Propel London and Stonor Recruitment.

Restructure and senior promotions

In addition to the new hires, Boldspace has announced a new structure to align the agency’s operations with its Brand Value Agency moniker. The business is now split into six specialist teams: Brand Building, Creative Services, Brand Reputation, Newsroom, BoldLens & Analytics, and Integrated Client Services.

Georgie Rudkin will lead the new Integrated Client Services team, having been promoted to the role of Chief Client Officer, responsible for client service across the agency including delivery, satisfaction, and growth. Rudkin joined the business from MHP Group 12-months ago.

In other senior promotions, Lou Kelly, who was an early employee at Boldspace having joined from Frank, becomes Head of Consumer. Kelly will be responsible for continuing to build the agency’s consumer work, which already includes clients such as TGI Fridays, the Post Office and Direct Line.

Boldspace has also made five other internal promotions across its Brand Building, Brand Reputation and BoldLens teams.

Commenting on the new hires, Nick Ford-Young, Co-CEO of Boldspace, said: “To grow to 50 people before the end of our third year is a huge achievement and demonstrates the strides, we have made in establishing our model in the market and starting to make a dent for some great clients. The quality of people we have been able to bring to Boldspace across our teams is second-to-none and I am as excited as ever about what this group of incredible people can achieve as we enter our fourth year.”

Commenting on the agency’s new structure and promotions, Ford-Young’s co-founder, Mike Robb, said: “Our new structure reflects an absolute focus on brand value, ensuring it runs through everything we do, and I’m excited about how this shape will significantly enhance our ability to remain agile and integrated in our work. Having reached 50 people we realised that the structure we needed as a business today is very different from that of 5-10 people when we started, with a necessity to ensure independent teams that continue to work seamlessly together.

“We’re incredibly proud of all our people and the range of promotions speak to that. We really do believe we have the best team in the business and are in great shape to drive significant growth in the next few years. We’re only just getting started.”