12 October 2020

Boldspace signs West Ham United to its data and analytics platform BoldLens

Mike Robb

West Ham United has become one of the first clients of BoldLensTM, the data and analytics platform launched by brand strategy and communications agency Boldspace this summer.

BoldLensTM enables clients to monitor, track, predict, and react to developing trends in and around their business, across all communications channels and commercial data, in real-time.

The Premier League side will use the platform to integrate its data sources across paid, earned, social and owned channels. It will centralise the club’s marketing and digital intelligence, overlay commercial data and enable the club to understate important analysis faster, helping decisions to be made more quickly, easily and effectively.

Koby Geddes, Head of Digital and Content at West Ham United, said: “I’ve not seen anything quite like BoldLens before, which surprised me given the number of large brands I’ve worked for over many years. The potential for the system to improve our processes and create insights that are otherwise impossible to see is hugely valuable and has the potential to enhance commercial performance very quickly. We’re excited about what the platform can do for us.”

Mike Robb, Co-founder and Managing Director of Boldspace, said: “To have won a brand with the heritage of West Ham as one of the first clients of BoldLens is a huge testament to the power of the platform. The inefficiency and inaccessibility of data across all communications channels is a challenge for brands large and small. We are delighted to be working with West Ham to help them address this challenge and drive significant performance on the back of the insight BoldLens will provide.”