04 August 2022

Boldspace appoints Dan Pillay as Head of Product to lead growth of data platform, BoldLens

Nick Ford-Young

Brand building, communications and analytics agency Boldspace has appointed Dan Pillay to lead the agency’s fast-growing data & analytics platform, BoldLensTM.

Pillay brings 12 years’ experience across data, analytics and scaling SaaS (software-as-a-service) platforms to the business, joining from CampaignHero, the integrated advertising campaign platform, where he led all aspects of the product. He started his career agency-side at research firm, Toluna, before spells with Microsoft’s’ Munich-based shopping comparison service Ciao and then CK NET in London. He moved to Broadplace, which owns CampaignHero, in 2013 before becoming Head of Operations in 2015 and leading the data platform since 2020.

BoldLens TM, which was first launched in September 2020, enables clients to monitor, track, predict, and react to developing trends around their business in real-time. The platform has undergone major, six-figure investment over the last 12-months and now has double-digit clients. Pillay will be responsible for scaling BoldLens TM, ensuring the platform grows into one of the leading data & analytics propositions for marketeers and communicators anywhere in the world.

This latest hire takes headcount at Boldspace to 38 and demonstrates the agency’s commitment to placing data at the heart of its offering. The appointment marks another senior hire at the agency, following the appointment of Aivory Gaw as Chief Brand Officer from WPP in January and Yuko Kondo as Art Director earlier this month.

Nick Ford-Young Co-founder at Boldspace, said: “The interest in our data & analytics capabilities through BoldLens TM has been beyond anything we could have expected since we launched the platform two years ago. There is absolutely no doubt that a need exists for clients to enhance their own capabilities but in an affordable, fast and accessible way. BoldLens TM brings that solution and we are so excited about what it can achieve for clients in the years ahead with Dan at the helm.”

Commenting on his appointment, Dan Pillay said: “The vision and growth of Boldspace, powered by the unique BoldLens offering, validates the critical demand for an integrated approach to data and creativity. This approach to integration, comes at a time when unlocking the potential of ever-increasing data is more important than ever. I believe our mission to enable businesses to leverage this data can disrupt the industry, whilst creating value for our clients and I’m excited to join a highly talented team and lead our growth in the future.”