12 September 2020
3 Key Questions with Mike Rutherford – Genesis and Mike & The Mechanics
In our latest ‘3 Key Questions’ series, our co-founder Nick Ford-Young is joined by legendary rock icon Mike Rutherford, from Genesis and Mike + The Mechanics as he brings the concepts of creativity and technology to life by exploring how they’ve shaped the music business.
- The fusion / clash between technology and creativity
- Whether brand leads band or band leads brand
- The secret to creative moments of genius