3 Key Questions with Mike Rutherford – Genesis and Mike & The Mechanics

In our latest ‘3 Key Questions’ series, our co-founder Nick Ford-Young is joined by legendary rock icon Mike Rutherford, from Genesis and Mike + The Mechanics as he brings the concepts of creativity and technology to life by exploring how they’ve shaped the music business.

• The fusion / clash between technology and creativity
• Whether brand leads band or band leads brand
• The secret to creative moments of genius