3 Key Questions with Martin Anayi – CEO, Pro 14 Rugby

For the latest instalment in our ‘3 Key Questions’ series, Co-founder and Director Nick Ford-Young talks to CEO of Pro14 Rugby Martin Anayi to find out:

• Exactly what metrics do you track when growing a ‘sports league’?
• How do you approach ‘brand’, ‘competitors’ and ‘market share’ when promoting a sport?
• Is creativity lacking within sports marketing?