UK’s Closest Banking Service
Background
One in four Brits visit their bank each month, but with bank closures continuing to hit high streets and rural communities across the UK, people are being cut off from services they have relied upon for decades. Not only is this an issue for communities but it is ‘big’ news in the media.
Flying in the face of these closures is Post Office. It is there filling the gap left behind by banks with an enduring commitment to support communities with their banking needs.
We wanted to spotlight how the Post Office is providing this vital lifeline and show how we are stepping in where banks are stepping out.
How We Got There
We initiated a comprehensive media campaign, delivering a complete package to media outlets including captivating visuals, fresh data insights, testimonials from Postmasters and Postmistresses, and customer case studies. Our approach focused on tailoring distinct narratives for both regional and national media platforms.
