31 August 2023

Mallow & Marsh appoints Boldspace for brand partnership

Adam Larter

The industry leading confectioner, The Serious Sweets Company, has appointed Boldspace as a partner to take gourmet marshmallow business, Mallow & Marsh, to the next stage of its growth.

Mallow & Marsh is a UK-based confectionery brand, producing craft-quality marshmallow bites and bars with sensational flavours. Founded in 2013 and acquired by SSC in 2023, the market-leading premium marshmallow brand is stocked widely across all UK sales channels as well as being found in Tesco, Sainsbury’s, ASDA, Waitrose & Ocado.

Boldspace is fast establishing its credentials in the global food and drink sector, with notable brand strategy, advertising and brand reputation clients including TGI Fridays and Greek dairy brand, DODONI. Recent hires into the team to support this growth include Eloise Liddell who joined as Account Director from global advertising giant, Grey.

Commenting on the partnership, Adam Larter, Senior Strategy Director at Boldspace, said: “Mallow & Marsh is entering an incredibly exciting stage of their business. With widespread distribution and a loyal fanbase, we are incredibly excited to work this iconic (and delicious) brand.”

Rob Whitehead, Managing Director at The Serious Sweet Company, said: “From the outset, we were impressed with Boldspace’s credentials in this sector and their ideas for Mallow & Marsh certainly did not disappoint. We are looking forward to working with the team there to bring these to life, making Mallow & Marsh the category leader it deserves to be.”