20 November 2023
Boldspace launches latest research report on the language of no & low alcohol brands
Boldspace has launched its latest research report exploring the language of the no & low alcohol category.
With contributions from major brands including Adnams, Caleno, Lucky Saint, Thomson & Scott and others, the report explores the best language to use to describe the category, how to create brand personality and brand purpose, and the importance of using respectful, progressive language to promote inclusivity.
“Those brands with personality in their language, those brands with unique words and turn-of-phrase, are certain in who they are and what they stand for. They are more than the functional benefits of the product; they are more than ‘hangover free’ or ‘just as good as an alcoholic drink’. They are living, breathing, personalities.”
If you’d like to discuss any of the findings in greater detail please email the report author email@example.com.
Download the report now by filling out this form: