Oli is a strategist with experience in brand and media planning. He joined Boldspace from Mindshare where he worked as a global media strategist for Unilever across the food and refreshment category brands. This role involved creating global media strategies for market-leading brands (such as Hellmann’s, Knorr, Lipton and the Wall’s portfolio) as well as several challenger brands including The Vegetarian Butcher and Graze.
Before spending time in the media industry, Oli worked in a brand packaging agency operating between account management and brand strategy. Here he gained experience in brand creation, rebranding and copywriting across a diverse range of clients, including Kraft Heinz Co, Inchcape Shipping Services and The Green Organic Dutchman.